TRUE Reports
SARDINIA
MARKET REPORTS
Annual market reports on luxury travel in Sardinia: official tourism data, source markets, the luxury segment and what it means for travel advisors and hoteliers. Published by TRUE at each edition of TRUE Sardegna.
Latest edition · 2026
Sardinia 2026: The Numbers Behind Italy's Fastest-Growing Luxury Destination
A market report for luxury travel advisors and hoteliers. Published September 2026, data as of September 2026.
In 2023, Sardinia was the only Italian region where tourism declined. In 2025, ISTAT ranked it first in Italy for tourism growth. This report explains the turnaround with official data: who is travelling to Sardinia, where on the island the growth is happening, and what the 2026 season shows about the future of luxury travel in Sardinia.
- 21.9 million
- nights in 2025, an all-time record (+15.9% on 2024, +34.2% on 2023)
- 5 million+
- arrivals in 2025, a first for the island
- 56%
- share of nights from international guests in 2025 (50% in 2023)
- No.1
- Italian region for tourism growth in 2025 (ISTAT)
All editions
The next edition will be published with TRUE Sardinia 2027.