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YOU CAN'T
TELL THE
STORIES YOU
DON'T LIVE.

CURATED B2B EXPERIENCES WHERE ITALY'S MOST REMARKABLE HOSPITALITY BRANDS MEET THE WORLD'S MOST INFLUENTIAL TRAVEL ADVISORS - THROUGH EMOTION, NOT EXHIBITION.

7
Annual Events
Across the full programme
300+
Buyers
Curated luxury travel professionals
300+
Exhibitors
Top hospitality brands hosted
9000+
Scheduled Meetings
Across the full annual circuit
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About TRUE

THE FUTURE
OF TRAVEL
NETWORKING

Luxury travel business is built more effectively through experiences than meetings.

Each TRUE edition focuses on one Italian destination at a time, allowing travel advisors, media and partners to immerse themselves in its hotels and experiences through curated site inspections, scheduled 1to1 meetings and authentic experiences.

The result is stronger relationships, deeper destination knowledge and higher booking conversion for exhibitors and partners.

More than an event, TRUE is the ultimate sales platform where hospitality brands, destinations and global travel advisors connect through experience creating a more human, meaningful and effective way of doing business.

"WE CREATE THE VIBES, THE STORIES, THE CONNECTIONS - YOU CLOSE THE DEAL."
01
Trust
Real relationships are built through shared experiences, not just meetings.
02
Knowledge
The best way to understand a destination is to experience it firsthand.
03
Purpose
Every TRUE edition exists to elevate territory, culture and authentic hospitality.
What TRUE is
Italy's leading luxury travel network and B2B event platform: invitation-only trade events where Italian hotels, resorts, villas and DMCs meet selected international luxury travel advisors.
Founded
2022, by Luigi De Santis. Operated by Inventure Life S.r.l., Rome.
Network
5,000+ luxury travel advisors worldwide and 300+ hotels, resorts, villas and DMCs across Italy.
Format
One Italian region per edition. Pre-scheduled one-to-one B2B meetings, then fam trips, site inspections and curated experiences. All-inclusive for exhibitors and advisors.
Editions
2026: TRUE Puglia, TRUE Sicily, TRUE Dolomites, TRUE Sardegna. 2027: TRUE Italy Grand Tour across Tuscany, Puglia, Sardinia, the Dolomites, Campania and Sicily, plus Road to TRUE West Coast in Los Angeles.
Buyers
About 180 top-performing advisors selected each year from the leading agencies and consortia in the United States, Latin America, Australia and Europe.
Road to TRUE roadshow
International Roadshow

ROAD TO TRUE

The roadshow where Italian hospitality meets the world's most influential travel advisors.

Road to TRUE West Coast 2027

Los Angeles·February 1-5, 2027

A four-day immersive roadshow connecting the TRUE affiliated brands with leading luxury travel advisors across the U.S. West Coast through curated meetings, networking events and meaningful relationship building.

150
Luxury Travel Advisors from the U.S. West Coast
50
Hospitality Brands from the TRUE Community
4
Days of 1to1 scheduled meetings & events
Past Editions
Road to TRUE
Brazil 2024
São Paulo, Brazil
Road to TRUE
Mexico 2025
Mexico City, Mexico
Road to TRUE
East Coast 2026
New York, USA
Next stop · Los Angeles
Be part of Road to TRUE West Coast 2027
JOIN TRUE →
True Italy Grand Tour
New Format · 2027

TRUE ITALY
GRAND TOUR

In 2027, TRUE introduces a new way to experience Italy.

MORE THAN 180 OF THE WORLD'S LEADING LUXURY TRAVEL ADVISORS, MEDIA AND PARTNERS WILL TRAVEL ACROSS THE COUNTRY THROUGH THREE CONNECTED GRAND TOURS, EACH DESIGNED AROUND TWO COMPLEMENTARY ITALIAN DESTINATIONS.

BUYERS WILL BE DIVIDED INTO THREE MAIN GROUPS AND WILL EXPERIENCE TWO REGIONS AT A TIME THROUGH A COMBINATION OF DEDICATED PRE-FAM TRIPS, IMMERSIVE MAIN EVENTS AND POST-FAM JOURNEYS.

Private Air Transfers
✈

Each transition between destinations happens aboard a private SKYALPS jet, exclusively organized by TRUE - transforming the movement itself into part of the experience.

180+
Advisors, Media & Partners
3
Connected Grand Tours
6
Italian Destinations
2027
The Journey Begins
This is not a traditional trade show circuit. It is a moving journey through Italy's most extraordinary territories, cultures and hospitality brands.
From Renaissance to Baroque

TRUE Tuscany TRUE Puglia

01
Tuscany
Pre Fam Trip
12 · 13 · 14 April
Main Event
15 · 16 · 17 April
Puglia
Main Event
18 · 19 · 20 April
Post Fam Trip
21 · 22 · 23 April
50 luxury local exhibitors Vs 60 international Advisors per event.

A journey through two of Italy's most iconic regions.

From Tuscany's Renaissance heritage, vineyards and grand estates to Puglia's whitewashed villages and Mediterranean lifestyle, this experience reveals two distinct expressions of Italian luxury.

From the Sea to the Mountains

TRUE Sardinia TRUE Dolomites

02
Sardinia
Pre Fam Trip
12 · 13 · 14 June
Main Event
15 · 16 · 17 June
Dolomites
Main Event
18 · 19 · 20 June
Post Fam Trip
21 · 22 · 23 June
50 luxury local exhibitors Vs 60 international Advisors per event.

A journey between two of Italy's most spectacular natural worlds.

From the crystal waters and coastal elegance of Sardinia to the dramatic peaks and alpine charm of the Dolomites, this experience showcases Italian luxury through two opposite landscapes: sea and mountains.

Belle Époque Grand Tour

TRUE Campania TRUE Sicily

03
Campania
Pre Fam Trip
27 · 28 · 29 October
Main Event
30 · 31 October · 01 November
Sicily
Main Event
02 · 03 · 04 November
Post Fam Trip
05 · 06 · 07 November
50 luxury local exhibitors Vs 60 international Advisors per event.

A journey through the timeless glamour of Southern Italy.

From the iconic beauty of Campania and the Amalfi Coast to Sicily's aristocratic heritage and layered cultures, this experience celebrates history, elegance and the enduring romance of the Mediterranean.

A journey through Italy
Be on board for TRUE Italy Grand Tour
JOIN TRUE →
Buyers
Buyers

WE WORK WITH
THE BEST
ADVISORS

AT TRUE, WE TAKE THE SELECTION OF OUR BUYERS SERIOUSLY.

WE WORK DIRECTLY WITH SOME OF THE WORLD'S LEADING LUXURY TRAVEL AGENCIES AND NETWORKS TO CAREFULLY IDENTIFY THE HIGHEST-PERFORMING TRAVEL ADVISORS IN EACH MARKET.

Selection Criteria
$1M+Minimum annual sales toward Italy in the previous year
VerifiedBackground checks on the hotels and partners they actively sell
CuratedOverall quality and positioning of their portfolio
We intentionally avoid repetitive attendance to keep every edition fresh, dynamic and commercially valuable for our exhibitors. Each advisor can attend only one TRUE destination event per year, and must skip the following year before reapplying.
100%Buyer Mix
  • 50%USA & Canada
  • 20%LATAM
  • 15%Australia & Far East
  • 15%UK & Europe

THE RESULT IS A CURATED COMMUNITY OF INFLUENTIAL TRAVEL ADVISORS WHO ARE NOT ONLY CAPABLE OF GENERATING BUSINESS, BUT OF SHAPING THE PERCEPTION OF ITALIAN LUXURY TRAVEL WITHIN THE WORLD'S MOST IMPORTANT OUTBOUND MARKETS.

Our Affiliated Exhibitors

TRUE COLLECTION

Discover the Collection →
TRUE Event
Be Part of TRUE

CHOOSE
YOUR
PATH

WHETHER YOU ARE A HOTELIER, A TRAVEL ADVISOR OR A BRAND PARTNER - TRUE OFFERS A SPACE WHERE YOUR STORY CAN BE HEARD AND FELT.

Become an Exhibitor →Apply as Buyer →
The Summit

WHO MAKES
TRUE

◈
Exhibitors
PRESENT YOUR PROPERTY
A SELECTION OF ITALY'S FINEST HOTELS, EXCLUSIVE DMCS, VILLAS, CRUISES, PRIVATE JETS AND BESPOKE EXPERIENCES. MEET THE RIGHT BUYERS IN THE RIGHT SETTING - BUILD RELATIONSHIPS THAT CONVERT.
Apply as Exhibitor →
◉
Buyers
DISCOVER EXCELLENCE
HIGHLY SELECTED FRONTLINE TRAVEL ADVISORS FROM ENGLISH-SPEAKING MARKETS. DISCOVER PROPERTIES CURATED FOR QUALITY, NOT QUANTITY - AN IMMERSIVE EXPERIENCE DESIGNED FOR THE WORLD'S TOP ADVISORS.
Apply as Buyer →
◇
Partners
ALIGN YOUR BRAND
TOURISM BOARDS AND BRANDS PROMOTING THE BEST OF ITALY AND BEYOND. ALIGN YOUR PRESENCE WITH A FORMAT BUILT ON AUTHENTICITY, CONTENT AND COMMUNITY.
Become a Partner →
Event Program

HOW
TRUE
WORKS

4
Days of
Events
2
Days of
1to1 Meetings
1
Day of
Experiences
First Hand

EACH TRUE EDITION IS A CURATED FOUR-DAY EXPERIENCE. BUYERS AND EXHIBITORS MEET THROUGH A STRUCTURED SCHEDULE OF FACE-TO-FACE APPOINTMENTS, WHILE IMMERSIVE EVENING EVENTS BRING THE HOST DESTINATION TO LIFE - TURNING EVERY ENCOUNTER INTO A STORY WORTH TELLING.

Apply to Attend →
Day 1
Arrival Day, Icebreaker and Opening Party
CHECK-IN AND WELCOME. ICEBREAKER EVENING: AN INFORMAL FIRST GATHERING TO MEET FELLOW PARTICIPANTS OVER FOOD, WINE AND THE SPIRIT OF THE DESTINATION.
Day 2
Networking Day and Destination Party
FULL DAY OF SCHEDULED ONE-TO-ONE B2B APPOINTMENTS BETWEEN EXHIBITORS AND BUYERS. FIRST OFFICIAL EVENING EVENT HOSTED IN AN ICONIC DESTINATION VENUE.
Day 3
Networking Day and Closing Party
SECOND DAY OF CURATED B2B APPOINTMENTS. AFTERNOON DESTINATION EXPERIENCE. CLOSING GALA EVENING WITH NETWORKING COCKTAIL AND DINNER.
Day 4
Departure Day
FAREWELL BREAKFAST. CHECK-OUT AND DEPARTURE. OPTIONAL DESTINATION EXTENSION AVAILABLE ON REQUEST FOR THOSE WHO WISH TO STAY AND EXPLORE.
The Team

PEOPLE
BEHIND
TRUE

A CLOSE-KNIT TEAM OF HOSPITALITY PROFESSIONALS, CREATIVES AND STRATEGISTS WHO SHARE ONE MISSION: TO DESIGN EXPERIENCES WHERE BUSINESS FEELS HUMAN.

LDS
Luigi
De Santis
Founder & Managing Director
FDS
Francesco
De Santis
Director of Sales
DB
Dominique
Barbeau
Director of Events
CCC
Carlo
Contino Circolone
Brand & Marketing Director
AA
Alessandro
Alei
Director of Logistic
TC
Tatiana
Colonna
Buyer & Exhibitors Relations Coordinator
SG
Sara
Gaballo
Sales Coordinator
CB
Claudia
Balters
Event Coordinator
MF
Monica
Filandai
Administration
As Featured In

THE WORLD
IS WATCHING

Corriere della SeraForbes ItaliaGuida ViaggiHotel DomaniIl MessaggeroRepubblicaRobb ReportSo Wine So FoodTalea GuestThe Italy InsiderThe Travel NewsTravel & LeisureTravel QuotidianoCorriere della SeraForbes ItaliaGuida ViaggiHotel DomaniIl MessaggeroRepubblicaRobb ReportSo Wine So FoodTalea GuestThe Italy InsiderThe Travel NewsTravel & LeisureTravel Quotidiano
Our Partners

WHO MAKES
TRUE
POSSIBLE

Destination Partners
Official DMCs
Main Partners
Main Logistic Partners
Media & Press Partners
Technical & Event Partners