Buyers
WE WORK WITH
THE BEST
ADVISORS
AT TRUE, WE TAKE THE SELECTION OF OUR BUYERS SERIOUSLY.
WE WORK DIRECTLY WITH SOME OF THE WORLD'S LEADING LUXURY TRAVEL AGENCIES AND NETWORKS TO CAREFULLY IDENTIFY THE HIGHEST-PERFORMING TRAVEL ADVISORS IN EACH MARKET.
Selection Criteria
$1M+Minimum annual sales toward Italy in the previous year
VerifiedBackground checks on the hotels and partners they actively sell
CuratedOverall quality and positioning of their portfolio
We intentionally avoid repetitive attendance to keep every edition fresh, dynamic and commercially valuable for our exhibitors. Each advisor can attend only one TRUE destination event per year, and must skip the following year before reapplying.
100%Buyer Mix
- 50%USA & Canada
- 20%LATAM
- 15%Australia & Far East
- 15%UK & Europe
THE RESULT IS A CURATED COMMUNITY OF INFLUENTIAL TRAVEL ADVISORS WHO ARE NOT ONLY CAPABLE OF GENERATING BUSINESS, BUT OF SHAPING THE PERCEPTION OF ITALIAN LUXURY TRAVEL WITHIN THE WORLD'S MOST IMPORTANT OUTBOUND MARKETS.
Be Part of TRUE
CHOOSE
YOUR
PATH
WHETHER YOU ARE A HOTELIER, A TRAVEL ADVISOR OR A BRAND PARTNER - TRUE OFFERS A SPACE WHERE YOUR STORY CAN BE HEARD AND FELT.