THE FUTURE
OF TRAVEL
NETWORKING
Luxury travel business is built more effectively through experiences than meetings.
Each TRUE edition focuses on one Italian destination at a time, allowing travel advisors, media and partners to immerse themselves in its hotels and experiences through curated site inspections, scheduled 1to1 meetings and authentic experiences.
The result is stronger relationships, deeper destination knowledge and higher booking conversion for exhibitors and partners.
More than an event, TRUE is the ultimate sales platform where hospitality brands, destinations and global travel advisors connect through experience creating a more human, meaningful and effective way of doing business.
- What TRUE is
- Italy's leading luxury travel network and B2B event platform: invitation-only trade events where Italian hotels, resorts, villas and DMCs meet selected international luxury travel advisors.
- Founded
- 2022, by Luigi De Santis. Operated by Inventure Life S.r.l., Rome.
- Network
- 5,000+ luxury travel advisors worldwide and 300+ hotels, resorts, villas and DMCs across Italy.
- Format
- One Italian region per edition. Pre-scheduled one-to-one B2B meetings, then fam trips, site inspections and curated experiences. All-inclusive for exhibitors and advisors.
- Editions
- 2026: TRUE Puglia, TRUE Sicily, TRUE Dolomites, TRUE Sardegna. 2027: TRUE Italy Grand Tour across Tuscany, Puglia, Sardinia, the Dolomites, Campania and Sicily, plus Road to TRUE West Coast in Los Angeles.
- Buyers
- About 180 top-performing advisors selected each year from the leading agencies and consortia in the United States, Latin America, Australia and Europe.
CHOOSE
YOUR
PATH
WHETHER YOU ARE A HOTELIER, A TRAVEL ADVISOR OR A BRAND PARTNER - TRUE OFFERS A SPACE WHERE YOUR STORY CAN BE HEARD AND FELT.