Register yourself to TRUE and get to know all delegates. Cocktails, music and food in the heart of Baroque art.
Dress code: Cocktail.
Catering by NATALE EVENTI
h18.30 – h22.00
Opening Party
Palazzo BN (Lecce)
Let’s get kick off this edition of TRUE with a great party. Iconic Italian food, great wines from Tormaresca and lots of entertainment.
Dress code: Evening Cocktail.
DAY TWO
Monday, October 02, 2023
h. 09.00
Palazzo BN Meeting point
h. 09.00 – 10.00
An Autumn Tale
Crafted by Southern Visions Travel x Buyers & Media only
This morning’s dramatic adventure starts on board fun vintage buses taking you to an majestic castle, nestled in a little town. Opened exclusively for you, the castle is steeped in centuries of history where you’ll imagine battles and love stories entangled among these walls. Mysterious characters will bring the castle to life with a performance of striking power and beauty.
h. 10.30 – 13.30
Networking Day | 1to1 meetings
Naturalis Bio Resort (Martano)
Enjoy your 20-minute meetings agenda and discover the set of unique experiences we have created for you.
Dress code: Country chic.
h. 13.30 – 14.45
Networking Day | Social Lunch
Naturalis Bio Resort (Martano)
A truly authentic from-garden-to-table lunch dedicated
to Puglia farming traditions, great wines from Tormaresca, local music and entertainment.
h. 14.45 – 15.30
Networking Day | TrueTalk
Naturalis Bio Resort (Martano)
A moment dedicated to sharing views on the latest travel trends and opportunity that can be created within our community.
h. 16.00 – 17.30
Puglia Longevity tour in Sternatia, a pretty village filled with "Greek Nonni"
Crafted by Southern Visions Travel x Buyers & Media only
On the way back from your networking sessions, we will visit Sternatia, an out-of-time village where the local dialect is Griko, a language based on Ancient Greek and dated back to the pre-Roman days when the Greeks were there. Accompanied by our special hosts, “Greek Nonni”, you will visit this petite village famous for its ancient underground mill, one of the biggest in Salento. We will then visit an exclusive and publicly inaccessible Castle with its sumptuous 18th-century garden while tasting delicious sweets prepared by local Mamma. A once-in-a-lifetime experience in the evocative atmosphere of a charming location where time stood still over the past century.
h. 18.00 – 22.00
Puglia Night
Palazzo Tamborino Cezzi (Lecce)
The celebration of Puglia in one of Lecce’s most fascinating palaces. Art, fashion, gastronomy, music, the TRUE Puglia night will be a unique moment to create new long lasting relationships.
Dress Code: White Party.
Catering by NATALE EVENTI
h. 22.00 – 00.30
After dinner drinks
Bistrot Sant’Anna (Lecce)
For those who would love to keep networking and have one last glass of Prosecco.
Sponsored by NEROLifestyle
DAY THREE
Tuesday, October 03, 2023
h. 09:00 – 10:00
Journey back through time and the rhythm of pizzica in a secret urban location
Crafted by Southern Visions Travel x Buyers & Media only
This morning you will journey back into the past of this mystic land against the backdrop of a stunning historic location in the heart of the old town. The journey back in time will be accompanied to the sound of tambourines anticipating the contemplative pizzica dance. Today’s talented dancers also performed during Dior fashion show in Lecce in 2020 and will invite you to learn the steps following the evocative music.
h. 10.30 – 13.30
Networking Day | 1to1 meetings
Chiostro dei Domenicani (Lecce)
Enjoy your 20-minute meetings agenda and discover the set of unique experiences we have created for you.
Dress code: Country chic.
h. 13.30 – 14.45
Networking Day | Social Lunch
Chiostro dei Domenicani (Lecce)
A lunch experience in the historic cloister, authentic
recipes, Aperol Spritz stand, great wines from Tormaresca, local music and entertainment.
h. 14.45 – 15.30
Networking Day | TrueTalk
Chiostro dei Domenicani (Lecce)
Buyers: Join us for an exciting session featuring special guest speaker Sara Magro, who will be giving the scoop about The Italy Insider. Get ready to be captivated by insider tips, hidden gems, and untold stories that will make you fall in love with Italy all over again.
Exhibitors: Blastness sharing expertise and behind the scenes on Google and Travel: new technology to capture and maximise digital opportunities.
h. 15:30 – 16:30
Touching the traditions of Puglia - finding your inner “Terrone”
Crafted by Southern Visions Travel x Buyers & Media only
Before you leave the Chiostro, buyers and press are invited to immerse themselves in the traditions of Puglia. The Italian natives of the south, proudly refer to themselves as “terroni” due to their fierce pride and connection with the land and its rich heritage in crafts and gastronomy. For centuries, many traditions, that harness the natural resources of the land and the seasons have been practiced with stunning results. Join our local heroes, get hands-on, and find your inner “terrone”.
h. 18.30
Palazzo BN Meeting point
h. 19.00 – till late
Farewell Gala Dinner & After Party
Tenuta Luca Giovanni (Maglie)
Let’s celebrate together the closing night of TRUE PUGLIA with a great evening filled with positive energy, amazing food and wines, surprises, music and much more.
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Mario RossiAgency Travel
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Mario RossiAgency Travel
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