Live the True Experience
TRUE is an invitation-only luxury travel trade show that gathers the very best of the most authentic and high-end hospitality brands from Puglia and South Italy and the best selling travel advisors in the World.
the TRUE mission
A COMMUNITY OF TRAVEL LEADERS.
Being part of TRUE means being part of a very private community of influential people and travel experts from diverse backgrounds: pure hospitality entrepreneurs and executive managers, highly recognised travel advisors, respected sales representatives and popular media, that share experiences, ideas and views of what is the present and the future of this exciting industry we call luxury travel.
They take part to a journey that does not end with the closing of the event but keeps going all year long, being in touch attending a series of events and social gatherings all around Europe.
Our mission is to be the place where to build long lasting and genuine relationships that will lead to business success for all our delegates.
TRUE events are strictly private, truly entertaining and ultra authentic.
They take part to a journey that does not end with the closing of the event but keeps going all year long, being in touch attending a series of events and social gatherings all around Europe.
Our mission is to be the place where to build long lasting and genuine relationships that will lead to business success for all our delegates.
TRUE events are strictly private, truly entertaining and ultra authentic.
1 DESTINATION.
150 TRAVEL ADVISORS.
50 SUPPLIERS.
the TRUE format
KEEPING IT TRUE.
We believe that experiencing the destination and getting to know each other organically is the best way to reach business success in the luxury travel trade show industry. Our event format is based on discovering the most incredible luxury hospitality brands and authentic experiences that a destination can provide and have all delegates live the same experiences their customers will.
TRUE is not a speed-date event with time restrictions and running around. We are providing unique experiences by taking all of our delegates to relax and truly get to know each other and the destination they are in. Lots of site inspections, entertaining parties, authentic experiences and productive networking activities.
TRUE is not a speed-date event with time restrictions and running around. We are providing unique experiences by taking all of our delegates to relax and truly get to know each other and the destination they are in. Lots of site inspections, entertaining parties, authentic experiences and productive networking activities.
IT'S TIME TO MAKE A CHANGE.
ROAD TO TRUE.
RTT (Road To True) is an exclusive invitation-only event showcasing a highly curated selection of luxury hospitality brands from Italy’s most enchanting region of Puglia.
An unparalleled opportunity for approximately 100 luxury travel buyers from Brazil’s most influental markets to engage with world-class partner properties and experiences from Puglia through a series of hand-picked one-on-one networking meetings and intimate social occasions.
An unparalleled opportunity for approximately 100 luxury travel buyers from Brazil’s most influental markets to engage with world-class partner properties and experiences from Puglia through a series of hand-picked one-on-one networking meetings and intimate social occasions.
Save the date for this extraordinary affair:
Sao Paulo, March 04th-08th 2024.
Sao Paulo, March 04th-08th 2024.
our partners
are you ready?
TRUE
BEGINS IN...
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October, 2025
TRUE EVENT.
TRUE in Puglia is our landmark event that brings to the charming places of Itria Valley 50 international travel buyers from USA, Canada, Australia and India to meet our affiliated luxury hospitality brands.
A 3-day full immersion discovering the incredible beauty of Puglia in a series of networking events and social activities that create business opportunities for the delegates and have them fall in love with the destination.
