Live the True Experience
TRUE is an invitation-only luxury travel trade show that gathers the very best of the most authentic and high-end hospitality brands from Dolomites and the best selling travel advisors in the World.
Unveiling TRUE Dolomites
A COMMUNITY OF TRAVEL LEADERS.
For the first time ever, experience TRUE Dolomites—a one-of-a-kind luxury travel trade show spotlighting the most prestigious properties and exclusive experiences from Italy’s celebrated Dolomites.
With an unwavering commitment to authenticity and exclusivity, TRUE Dolomites is set to showcase top hospitality leaders, connecting them with a select community of international luxury travel advisors and media personalities.
In partnership with our esteemed local ally, Dream Beyond, TRUE Dolomites will immerse participants in an exquisitely curated itinerary filled with tantalizing flavors, unique activities, and iconic, high-end hotels. From the chic charm of Cortina to the breathtaking beauty of Alta Badia and Bressanone, each destination promises to leave an indelible mark.
Step into the extraordinary with TRUE and join our elite circle of travel leaders gathering in the Dolomites in June 2025.
Are you TRUE enough?