4
Destinations
What is TRUE
Where Travel Meets Meaning
A curated luxury marketplace built on authenticity and human connection.
TRUE is a new way of looking at luxury travel. More than a trade show, it is a curated B2B platform where Italy’s most remarkable hospitality brands meet the world’s most influential travel advisors, media and partners.
Every edition is designed to feel intimate, emotional and real. Meetings unfold inside living landscapes, historic towns, villas, hotels and resorts — never in anonymous halls. Here, business is driven by meaning, and relationships are built through shared experiences.
What started in Italy has grown into a movement that celebrates culture through connection and elevates the way the world discovers destinations.
The TRUE way
Emotion. Connection. Purpose.
TRUE turns meetings into moments and moments into business.
We create the vibes, the stories, the connections — you close the deal.
200+
Exhibitors
1,500+
Buyers
Be Part of TRUE
Choose your path. Start your journey.
Whether you are a hotelier, a villa owner, a destination partner or a travel advisor, TRUE offers a space where your story can be heard – and felt. Join a community that believes in doing business through emotion and connection.
For Exhibitors
Meet the right buyers, in the right setting — and build relationships that convert.
Become an ExhibitorFor Buyers
Discover properties that truly match your clients — curated for quality, not quantity.
Apply as BuyerFor Partners
Align your brand with a format built on authenticity, content and community.
Partner with TRUEDestinations
Where TRUE comes to life
Each TRUE edition is anchored in one territory, explored slowly and in depth.
TRUE takes place in handpicked destinations chosen for their identity, atmosphere and their power to turn every meeting into opportunity.
As Featured In
Leading international media spotlighting the TRUE movement.
TRUE has been featured by travel, lifestyle and business publications that recognise its role in reshaping how destinations are presented to the world. Explore a selection of articles and features.
What They Say About TRUE
Real voices from exhibitors, buyers and partners.
The TRUE experience is best described by the people who live it. Their words reflect the emotional and commercial impact that each edition creates.
Meet the People Behind TRUE
A team driven by passion, culture and connection.
Behind every edition of TRUE is a close-knit team of hospitality professionals, creatives and strategists who share one mission: to design experiences where business feels human and destinations are told through their most authentic stories.
LUIGI DE SANTIS
Founder & Managing Director
CARLO CONTINO CIRCOLONE
Marketing Director
DOMINIQUE BARBEAU
Director of Operations
PAOLO CENCIARELLI
Social Media
PIERLUIGI AMATO
Social Media
TATIANA COLONNA
Sales Coordinator
ALESSANDRO ALEI
Director of Logistic
FRANCESCO DE SANTIS
Director of Sales
MATTEO DE SANCTIS
Event Assistant
Luigi De Santis
Founder & Managing Director
Francesco De Santis
Co-Founder & Sales Director Director
Dominique Barbeau
Head of Operations
Carlo Contino Circolone
Marketing Director
Alessandro Alei
Director of Logistic
Tatiana Colonna
Sales Coordinator
Partners
Who Makes TRUE Possible
A curated network of institutions, destinations, brands and specialists that support the TRUE vision across all editions.
Institutional Partners
Official DMCs
Main Partners
Logistic Partner
What is TRUE
Where Travel Meets Meaning
A curated luxury marketplace built on authenticity and human connection.
TRUE is a new way of looking at luxury travel. More than a trade show, it is a curated B2B platform where Italy’s most remarkable hospitality brands meet the world’s most influential travel advisors, media and partners.
Every edition is designed to feel intimate, emotional and real. Meetings unfold inside living landscapes, historic towns, villas, hotels and resorts — never in anonymous halls. Here, business is driven by meaning, and relationships are built through shared experiences.
What started in Italy has grown into a movement that celebrates culture through connection and elevates the way the world discovers destinations.
The TRUE way
Emotion. Connection. Purpose.
TRUE turns meetings into moments and moments into business.
We create the vibes, the stories, the connections — you close the deal.
4
Destinations
200+
Exhibitors
1,500+
Buyers
Be Part of TRUE
Choose your path. Start your journey.
Whether you are a hotelier, a villa owner, a destination partner or a travel advisor, TRUE offers a space where your story can be heard – and felt. Join a community that believes in doing business through emotion and connection.
For Exhibitors
Meet the right buyers, in the right setting — and build relationships that convert.
Become an ExhibitorFor Buyers
Discover properties that truly match your clients — curated for quality, not quantity.
Apply as BuyerFor Partners
Align your brand with a format built on authenticity, content and community.
Partner with TRUEDestinations
Where TRUE comes to life
Each TRUE edition is anchored in one territory, explored slowly and in depth.
TRUE takes place in handpicked destinations chosen for their identity, atmosphere and their power to turn every meeting into opportunity.
As Featured In
Leading international media spotlighting the TRUE movement.
TRUE has been featured by travel, lifestyle and business publications that recognise its role in reshaping how destinations are presented to the world. Explore a selection of articles and features.
What They Say About TRUE
Real voices from exhibitors, buyers and partners.
The TRUE experience is best described by the people who live it. Their words reflect the emotional and commercial impact that each edition creates.
Meet the People Behind TRUE
A team driven by passion, culture and connection.
Behind every edition of TRUE is a close-knit team of hospitality professionals, creatives and strategists who share one mission: to design experiences where business feels human and destinations are told through their most authentic stories.
LUIGI DE SANTIS
Founder & Managing Director
CARLO CONTINO CIRCOLONE
Marketing Director
DOMINIQUE BARBEAU
Director of Operations
PAOLO CENCIARELLI
Social Media
PIERLUIGI AMATO
Social Media
TATIANA COLONNA
Sales Coordinator
ALESSANDRO ALEI
Director of Logistic
FRANCESCO DE SANTIS
Director of Sales
MATTEO DE SANCTIS
Event Assistant
Luigi De Santis
Founder & Managing Director
Francesco De Santis
Co-Founder & Sales Director Director
Dominique Barbeau
Head of Operations
Carlo Contino Circolone
Marketing Director
Alessandro Alei
Director of Logistic
Tatiana Colonna
Sales Coordinator
Partners
Who Makes TRUE Possible
A curated network of institutions, destinations, brands and specialists that support the TRUE vision across all editions.
Institutional Partners
Official DMCs
Main Partners
Logistic Partner