a YEAR
with TRUE
TRUE is where the world’s leading travel professionals meet to experience Italy beyond the surface – region by region, through curated, invitation-only events that connect hospitality excellence with the advisors who bring it to life.
October 01st - 04th 2025
TRUE Sardegna
Showcasing Sardinia’s untamed elegance — from turquoise waters to hidden retreats — in an exclusive gathering for high-end travel visionaries.
November 15th - 21th 2025
Sicily Fam Trip
An exclusive journey through Sicily’s soul — curated with Essence of Sicily — where top travel advisors experience the island’s most authentic luxury, from storied coastlines to hidden cultural treasures.
January 26th - 30th 2026
Road to TRUE New York City
In the heart of Manhattan, Italy’s most exceptional hotels and DMC affiliated to TRUE meet America’s most influential luxury travel advisors — forging connections that bring the finest of Italy to the U.S. market.
APRIL 13th - 16th 2026
TRUE Puglia
An immersion into Puglia’s timeless charm — from whitewashed villages to sun-drenched coastlines — uniting the region’s best with the world’s top travel curators.
June 2026
TRUE Dolomites
Where alpine beauty meets refined hospitality — connecting the finest hoteliers, DMCs, and travel advisors in the heart of Italy’s most breathtaking mountains.
OCTOBER 2026
TRUE Sardegna
Showcasing Sardinia’s untamed elegance — from turquoise waters to hidden retreats — in an exclusive gathering for high-end travel visionaries.
November 2026
TRUE Sicily
A celebration of Sicily’s rich culture, landscapes, and flavors — where global travel leaders connect with the island’s most exceptional hospitality.
